NuPolar research results: High satisfaction rating, long lasting quality, easier to dispense & value for money
Younger Optics recently commissioned market research to better understand how NuPolar polarized lenses are viewed by eyecare professionals.
The research results – which Younger Optics has titled ‘The Stats’ – reveals NuPolar polarized lenses as the lens of choice. This is due to eyecare professional high confidence in NuPolar, and high regard for NuPolar technology and the NuPolar brand.
NuPolar received an extraordinarily high satisfaction wearer rating of 95%.
To further support this rating, 97% of eyecare professionals are confident patients will be satisfied with NuPolar.
Almost all eyecare professionals believe high quality polarized lenses like NuPolar deliver far superior outdoor vision compared with a regular tinted lens (97%).
The majority of eyecare professionals also said that patients freely mention – that is, unprompted –a vast improvement in outdoor vision with NuPolar polarized lenses (71%).
In terms of quality and value for money, 85% of eyecare professionals consider NuPolar to offer long lasting quality to patients. NuPolar is also believed to be good value for money for patients with 85% of eyecare professionals stating this belief.
The widely held belief that once wearers try quality polarized lenses they rarely go back to regular tinted lenses was also supported by the research – 96% of eyecare professionals believe this!
NuPolar polarized lenses are also considered easier to dispense than other polarized lens brands by 94% of respondents.
Eyecare professionals also believe that NuPolar is easy to dispense to a wide range of patients (92%), with 91% also agreeing that NuPolar is suitable for most – if not all – patients’ needs and scripts.
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RESEARCH: Younger Optics ANZ Eyecare Professional Research, September 2024, N=95