NEW LIGHT SENSITIVITY TEST
Transitions Optical has introduced a new version of their Light Sensitivity Test to help consumers gain a deeper understanding of their light sensitivity and to promote conversations with their eyecare professionals on light management. Globally, 9 out of 10 people consider themselves light-sensitive , which presents an opportunity to educate consumers on photochromic lenses as a light management solution.
The test provides a valuable, personal, and credible experience with features such as a light sensitivity score from 0-100 that determines the level of light sensitivity, as well as a personal Transitions® lens recommendation.
“By helping consumers recognise different light situations or environments—such as excess blue-violet light from screens or harsh glare from driving—they can then choose the best solution to better manage light with a personal Transitions lens recommendation.” Charlotte Hamel, Global Marketing Vice President, Transitions Optical.
Transitions® lenses set new standards of advanced performance to provide ever-increasing visual comfort, filter blue-violet light, and always blocking 100% of UVA and UVB rays. Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognised consumer brands in optics.
 Transitions Optical Life 360 live wearers testing in US, France, China, 2016/2017, IFPO, N=117 glasses wearers